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CPC is a digital advertising metric that represents the amount an advertiser pays each time a user clicks on their online ad. It is commonly used in pay-per-click (PPC) advertising models
| $7.19 per 1000 impressions | |
| $7.91 per 1000 impressions | |
| YouTube | $9.68 per 1000 impressions |
Ad Auction: When a user performs a search or visits a website, an ad auction takes place in real-time.
Ad Rank: A metric based on ad relevance, landing page experience, and expected click-through rate (CTR).
Charging Mechanism: The actual CPC is often less than the maximum bid due to competition and quality factors
CPM (Cost Per Thousand Impressions): Pay for every 1,000 ad views. Best for brand awareness.
CPC (Cost Per Click): Pay only when someone clicks your ad. Best for driving traffic.
CPA (Cost Per Acquisition): Pay when a specific action (e.g., sale, sign-up) occurs. Best for conversions.
The average Cost Per Click (CPC) varies significantly across different advertising platforms, industries, and regions. Below is a general overview of average CPCs on popular platforms as of recent data (2023). Keep in mind that these are estimates and can fluctuate based on competition, targeting, and other factors.
Calculating Cost Per Click (CPC) is straightforward! The formula is:
CPC=Total Cost of Ads / Total Number of Clicks
